Licky Licious and the idea book


Licky Licious sales have fallen dramatically in the past two months, first it was Ramadan, and then the continuous drop in temprature. My and my business partner have also been busy, watching the sales going down in a negative attitude, and wondering what does it mean with the approching of winter, and whether we are going to survive through it or not. We were thinking that maybe we can close it through the winter and open back in Spring. This is an option if it didn’t manage to carry up the running expenses.

For a first year in business of a new place, I think that Licky Licious would take a ‘C’ mark. We didn’t profit, but we managed to cover up the expenses and the rent of next year. We did a lot of mistakes, and learnt how to handle a lot of stuff. We managed to add some items to our menu that we didn’t think of when we opened last march. We are optimistic of next year and hoping for better performance.

The big question now is: How are we going to survive winter?

As I said above, the attitude we had was like we will see as it goes! and didn’t have any insight about it. But then, I was just reading the idea book which I brought back with me from Sweden. One of the tips is to write down your ideas so that not to lose them, another one is to try to come up with as many ideas as possible because eventhough not all ideas are good, if you come up with 10, it is more likely that one of them is good, no?

I wrote down few ones that I like to share with you:

1. To find more time to see my business partner. We both are busy and find it hard to sit down and talk about the shop. This should change.

2. Brain storm with friends. Friends can be a treasure of ideas. I love to hang out with friends, and asking for good ideas for LL would be an entertaining discussion. You guys as well can help me here. If you have any idea in your head, just pop it here. I would appreciate it so much. We need to survive the winter.

3. Tea: Adding tea to our menu sounds like a good idea. Hassan, our empolyee told me today that more than one person asked for it, and that people are asking Cafeteria Al Quds for some tea with their falafel instead of pepsi. What do you think?

4. Jumpo ice cream: hehehe, I haven’t tried it yet, but I was thinking of having several scoops in a large cup, the one we serve slush in it now, and add some smashed biscuits, bananas, and whip cream! Go for more ice cream this winter, no?

5. I was thinking of having this special offer in rainy days, like having two scoops for 1.2 jd instead of 1.6 jd now. I need to discuss all of this wih my business partner first, but it sounds like a good idea for me. When it rains, think of special offers at Licky Licious.

6. The idea board: We have a pin board in Licky Licious, we haven’t used it for anything useful lately. I am thinking of buying some sticky notes, and have pens for people to write down ideas to improve the place. That should be fun, and easy to implement.

7. This is a special offer I talked to my business partner with and we are ready to start, maybe starting from after tomorrow. It goes like “Buy two scoops and get a cookie for free”. Our cookies are so good. You have to try it.

Let me know what you think, and what ideas do you have.

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