Jordan re-launched! Dreaming big again..


Jordan survived the global financial crisis, the arab spring, the war in syria and the emergence of ISIS. It has been a difficult 7 years since the global financial crisis hit the country in 2009. At the time, it took us 2 years to understand the toll of the crisis and start putting our economy back on track, but the region was boiling, and the arab spring erupted. Arab regimes crumbled one after the other, countries collapsed, and civil wars erupted.

The Jordanians regime felt the heat of the arab spring. The risks were too high this time. Demonstrations hit the streets every Friday for more than two years raising high slogan that didn’t shy of calling for the fall of the regime. The government struggled to please protestors at the beginning and meet their demands. Promises after promises were made, some for legitimate demands, and some not, some been kept and some been forgotten. The regime acted wisely and didn’t use brute force to silent protestors. There been some violations but they managed to cool down the streets and overcome the arab spring.

With the regime’s focus shifting from economical development into maintaining the country’s stability and manoeuvring the political pressure, the economical situation struggled. Tourism dried, ICT sector fall off, the film industry growth lost momentum, and refugees’ influx added to the rise of unemployment rates. Jordan seemed to be losing all of the development that happened between 2000-2009.

It was only last year that the regime felt secured that it is over the arab spring. Finally, its focus is shifted back now to the much needed economical development.

The World Economic Forum is taking place now again in the dead sea. It seems that the government has put some efforts into planning for a rapid economical rise to seize the chance of such an important global gathering of investors. The video issued highlighting completed and upcoming major projects and opportunities in the country is high quality. It shows high profile investors and economical leaders who testify positively in favour economical opportunities in the country. Jordan is about to rise. It is re-launching.

Re-launching Jordan focuses also on reviving tourism. The Jordanian tourism board has been doing some nice work recently using social media, inviting bloggers and prominent tweeps and instagram celebrities to show what the country has to offer. They did a good job by teaming with Tarab 3al 7atab, a Jordanian talented young group, to produce this cool commercial:

King Abdullah has just appeared on CNN two days ago emphasising the human capital of the country. He said that he hopes to attract Jordanian talents who left to work in other countries back.

With much hope and believe in this country, we are happy to see Jordan re-launched. Jordan is young, resilient and has big ambition. God bless Jordan!

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