There are times where you got hit by an idea that comes out of no where. Usually when I go and I google it, I found others who have already implemented it or talked about it in a way or another. In other times, I find it nowhere. Such ideas usually get me excited, but knowing that I don’t have the energy or time to pursue it, I find this blog space a good to shoot it out, discuss it with others, and maybe find opportunities to make it real.
Today while reading an article on Mashable.com about huge digital marketing trends you don’t afford to ignore, especially the part where it talks about the new Near Field Communication (NFC) which is used for money transactions and expected to get a mainstram adoption soon. It got tied in a weird way with a conversation I had this morning in regard of online donations and I suddenly saw infront of me the traditional donation boxes we usually see around supermarket cash machines transformed into digital donation boxes. A more stylish digital boxes where instead of dropping coins, one can knock his phone to the edge of that box and makes a donation. The box can reply with a digital thank you that can be a written message, a voice, or even a tweet acknowledging the donator!
The creativity around this idea is endless, marketing specialist can derive their own message and way of communication to address those potential donators. For instance, those digital boxes can spot near by potential donators, maybe run a quick check of his/her donation history and send customized message to push him/her to donate.
I wonder if there is a Jordanian company that can work in implementing such hardware. It shouldn’t require any special technoligcal capabilities. We can import the technology required and assemble it in a creative way. We ought to really start innovating in creating devices and technology (hardware) itself instead of focusing on the use of current imported technologies.
Digital donation boxes may have a good global market if implemented in a decent way. Any ideas how we can make it real here in Jordan?