Licky Licious on JustJared, People.com, HuffingtonPost and OK! Magazine


It has been amazing the publicity generated around Licky Licious after the unexpected visit of Brad Pitt and Angelina Julie last Friday. It was Ihab Fakhoury, one of the Fakhoury family members whom I sublet the shop to earlier this year – in June -, who seized the chance, took a photo of the famous couple – and their two little babies – and post it to his facebook account.

In a social media world, it didn’t take much time before someone from the major celebrity websites to pick the story up. In no time, Jared End from Just Jared – the famous celebrity American website – was able to contact Ihab, get some information about the visit, and post the story along with the photo taken by Ihab, and other photos taken from Licky Licious facebook group and in which some friends of mine appear in (and some ad designs work done by Moey :)). The story generated around 500 comment in less than 24 hour, and 723 so far.

Few hours after the story hit Just Jared, it got picked up by other major American websites/blog, including The Huffington Post, People.com, and OK! Magazine, and at one point it was even on the home page of People.com (see pic above).

I was contacted by Jared End from JustJared and Samantha Miller from people.com on Facebook, and Maria DiGioia-Gumm from OK! Magazine on my yahoo email. I have forwarded them all to Ihab because he was the one presented during the visit and has the entire story.

A day later, Al Bawaba (an Arabic news website based in Jordan) picked up the story and published the first Arabic version of it. Ali Dahmash, a Jordanian blogger, has also covered it later on his Under My Olive Tree blog and added some new photos of the couple both in the shop and in Rainbow street (I wonder where did he get the extra photos from as people.com were asking for them).
I am sure that sooner or later, the story will hit our local newspapers especially after the huge buzz it generated online. I would also expect a decent spike in Licky Licious sales post the visit. It has been really exciting sequence of events! Way to go Licky Licious 🙂

10 Comments

  1. That is FANTASTIC news Fadi, good for you.
    You got 879 unique visitors to LickyLicious site they generated 4176 hits on the site and went straight to the facebook group to “engage” 🙂
    Way to go Fadi! 🙂

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  2. Congratulations on the visit, some people really want to support the shop, but if only lickylicious made better ice cream, I have not heard one good review of licklicious' ice cream. Seriously, for good ice cream in Amman go to dolce amaro in Abdoun (ok the place looks terrible but their ice cream is excellent).

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  3. other than a personal benefit from this buzz is it really something to be talked about ? two celebrities entered a local shop woohoo good for us (no I'm not an ice cream place competitor owner that's dying of jealousy and envy) ,I'm just shocked at the way this is being perceived ,like we've accomplished something great here !!!! what's the big picture ? ice scoops in Jordan don't blow up ur face ?really !give me a break !

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  4. Naser, :), yes, I agree, to some people, it may not be a big deal, but hey, LL got mentioned in the most popular magazines in the USA! That is something to get excited about, at least for myself 🙂

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