Publicis, Jordan Festival and the Left Party


It does disturb me all the news and activities that are lead by the Jordanian Left party against the Jordan Summer Festival. Their base point of objection is on the French multinational advertising and communications company Publicis who are organizing the event and who happened to be the organizer of the Israeli celebrations for their 60 years independance.

The truth is that even after more than 15 years old of a peace treaty between Jordan and Israel, the Israeli issue is still a very sensitive matter to the Jordanian people in particular and to the Arabic people at large. I would recommend more governmental advertisment aka the ones of Jordan first to help getting more acceptance and backing for the peace treaty, but that is all a different matter. The matter here is that the Jordanian Left party is using this sensitive issue in order to fail the Jordanian Summer Festival.

While our sub-democtaric system allows such social political movements, and I personally do respect freedom of speech and people’s right to stand for what they believe in, I find it sad to watch some democratic means help in not only damaging the image of Jordan but also the economical benefits that the government has been relying on out of this festival. It is one thing to object on a certain policy and to ask for a change, and another thing to call for a boycott and failure of a major event that had a lot of money spent on and a lot of hope and expectations were built upon.

So how much awarnace do people have of Publicis as a company? Does the Left Party know the amount of years this company has been serving the local Jordanian market? and we have any official statistics of their market share? I personally remember several awards they boasted in the newspaper last year after the Jordanian Ad Awards summit.

And are we start boycotting any multi/inter national company that deals with Israel? If yes, we would better off start with shutting down the computer we are working on! That would be more damaging to our economy, isn’t it? and would just raise our sense of patriotism and make us feel of how good of arabas and citizens we are!

People, object as much as you like, but please, please, please, try to build instead of destroy. Suggest alternatives, pressure to get what you believe is right, but don’t, don’t destroy any attempt that can possibly bring us more money under this difficult economic situation.

22 thoughts on “Publicis, Jordan Festival and the Left Party

  1. Absolutely agree with you. So are we going to boycott Carrefour because they use Publicis? Plus the other companies? This company is world wide and it’s CEO is a French jew. I think we are just shooting ourselves in the foot with this ridiculous boycott. I just wish the energy used in all of this was channelled into something useful which benefits Jordan. Personally I stopped going to the Jerash Festival years ago when the standards dropped and the organisation was not good. Come on, let us support our fellow Arab artists and Jordan instead of giving our neighbours to the west something to snigger at. T

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  2. 3awwadkhalaf says:

    Boycott Boycott Boycott! The piece treaty you are talking about was not made based on the consensus of the Jordanian mass. It was based on king Hussein’s mood at that moment. The vast majority of Jordanians do not want piece with Israel. Simply because Israel is a country based on racism. So give me a break man!

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  3. joladies, THANK YOU! It doesn’t make sense, does it?! This festival has a good potential, why destroy it?3awwad khalaf, then get people to the parliament to annul it! Don’t whine while and claim to know the masses choice while people’s official representatives vote otherwise!

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  4. ahmad says:

    i dont understand,lets say, that we are going to boycott this festival.and lets say, that in effect, a lot of the celebrities that actually did sign up for coming decline at the last minute,by doing so, millions of the money spent (i heard it was about 3 Mil. for the ads alone, both Outdoors and printed), will go to shred,not forgetting off-course the damage that will do to our country’s reputation, especially that this festival has nothing to build up on, in Jerash, we went because it was Jerash! now its Jordan’s festival, which is something built up from scratch, and the Ministry is doing its best to pull it off, and they we decide to boycott itokay, lets do that, and burn down all the money spent on this effort, am sure that is going to be shocking some israel’s ground… this is just plain stupid!

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  5. If we’re going to boycott company’s run by Jews we’ll not be able to eat, drink, read, watch movies or TV. We won’t be able to sell Oil, or make -ironically- any music. Just in case mr Amr Diab thinks that he made couple of songs that were heard in the west without it involving some Jews in the production.This is so dumb!

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  6. whatever says:

    Do you know what the problem is? it is that the government said that publicis is not doing the event, but no one believes it. Becuase the goverment lies and lies and lies and then lies till you cannot remember anything they said that proved to be right. I think the parliament is an absolute joke, they objected to the festival because they said the jordanian people are passing difficult economic times and then raised their salaries to 2500 and fra6a… anno thank God i did not vote for any of them, they are disgusting, they make me feel sick, sick sick sick!Now if people want to boycott it, it is their right. Personally i am not gonna miss out on Diana, but can understand the sentiments of the people who want to boycott it. And it all comes down to our goverments’ actions, because people see the World Economic Forum and the Noble Prize forum mocking them in their face, and also organized by publicis, and cannot do anything, it is only natural they would jump to the opportunity of boycotting something they can boycott… assuming the average jordanian can afford the ticket.Again, i am not boycotting, but i can see why people are. And Fadi, stop your delusions about the parliament and democracy in Jordan.

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  7. Ahmad, I don’t understand it either! Then people whine about our economic situation!!Qwiader, exactly! They want to get some popularity on our backs! Screw them!whatever, the problem is not in the government, it is in the people! Khalas believe it and move on! Why do we have to keep on questioning everything! Some trust is essential!

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  8. 3awwadkhalaf says:

    observer. No offense but you really need to read about the political and tribal fabric of this country to grasp what i mean!

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  9. “but please, please, please, try to build instead of destroy…..!”I think you should say these words to Israel…!The peace was between the governments, not the people…!The People of Israel hates the People of Jordan as the people of Jordan do the same…The Israeli people says its the God fault that he creates the Arab people…and the most important thing is that 70% of the Jordanians are originally Palestinians and they will never forget their blood that was shed on their land

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  10. Jamal wrote:“The People of Israel hates the People of Jordan as the people of Jordan do the same…The Israeli people says its the God fault that he creates the Arab people…”I have a question: where did you take it from? Why do we need this kind of lies? And about the “blood”: have you any idea how much blood of Muslims and Arabs was spilled by Muslims and Arabs? I guess you know the answer, (and if you don’t know, pleas read this: http://forum.giyus.org/smf/index.php?PHPSESSID=9ce5fdfe772cc07443e2a0913e1fe889&topic=872.0So please, enough with this kind of propaganda, which is mainly a self deception and a self destruction. Dear Jamal, I hope you will be brave enough to read the linked article, and to answer my question.

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  11. i actually have two comments here…the first one is PEOPLE !! there is a very big diffrence between Jews and Isreal,lets not be so general here !i agree with most of the things said except for this Jamal person,Jamal dear,please dont get into such details if you’re not sure about what you’re saying please,do some readings and you’ll be shocked for the percentge of the people against Zionism’s hidious crimes!! mrakkez ma3i ?! ZIONISM!!!!not JEWS !!my second point: if there will be any sort of boycotting to this festival(which i doubt),i’ll have to refer this to cultural standards,the material are showing are too commercial🙂 this might be a better reason if you wanna boycot people😛 Thank you !

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  12. faggots ‘r’ us, such a nickname fits your low-life🙂at least, I do not hide behind my laptop screen and have an alias and use other’s domain names, thanks for the traffic🙂 my clients love me for that!

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  13. Btw, I don’t work for Publicis, and the owner Amre Husseini is one of the most decent people I’ve met. and Jews are the best at it, 99% of advertising firms are jewish so what!🙂 SO FUCKING WHAT!

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  14. Oh Moey sweetie, I didn’t mean to offend you. I LOVE YOU, you’re such a babe. Listen, how about I buy you a drink at RBG? I love you baby, you’re totally hot

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  15. Hi all, came across this blog following a google search of a different topic and caught on…I am Amre Husseini, the general manager of Publicis Graphics in Jordan. I want to start off by saying that I am Jordanian of Palestinian origin, from Jerusalem actually I am very proud of my Jordanian nationality and of my Palestinian origin. Over the last few weeks the company I represent in Jordan has been attacked by persons who have a very different objective and are only using Publicis as a scapegoat to express their true feelings.To start, I build on the words of His Majesty King Abdullah the Second, who came out last Wednesday and gave an example of Intel. A company that contributes amounts to Israel every year…what are we supposed to do, stop using computers that have intel inside them? Their relationship to israel is very clear and has no fabrication (as the case of Jordan Festival) so all those in favor of boycott should use the same principle and turn off their desktops or laptops and find another way of communicating because 85% of PC’s around the world are intel based…As his Majesty stated, such actions would give a technological advancement to Israel, imagine the advancement of Jordan and the Arab world without computers.As Publicis Graphics Jordan we are a proud Jordanian entity that employees over 130 persons between all our companies, each of us is proud of our nationality and each of us is proud of the fact that we belong to a Global network that is French in origin. Anyway maybe this is too drawn out, but this is the first official comment I make about the case, so I will summarize:A. Publicis DID NOT manage the 60th anniversary of Israel.B. Maurice Levy’s statement was mis-quoted and a large portion of it was left out “I am a friend of Israel…” the part that says “and Palestine, was lost in translation”C. Publicis is not managing the Jordan FestivalD. During the last WEF held in Jordan Maurice Levy introduced a campaign titled IMAGINE that was a joint effort between an equal number of Palestinian and Israeli creative talents, working together to create a campaign that DEMANDED peace.E. Maurice Levy does not own Publicis, it is a company listed on the French stock exchangeF. the list of lies that media claimed in Jordan goes on and on…this list of lies was insulting and the fact that some people were willing to accept these lies was even more insulting.I leave you with a a few questions…1. Did any of you try and buy tickets to opening night of the Jordan Festival…it was difficult wasn’t it, Why? Because it was sold out and the people saw through the agenda of Nakabet al Faneen and realized the truth in the words of MALEK AL BILAD.2. Why did nakabet al faneen do this whole thing? What is the agenda? Is it personal gain for people in the Nakabeh? Or is it a true admiration for the Jerash Festival? Jerash is one destination in a great country, Jerash is a component of Jordan and hence the Jordan Festival.Please guys, lets all realize the importance of this issue and the importance of the fact that Jordan is going places and we have to depend on each other and our future vision for this country to succeed, backward thinking will bring us down, we dont have oil, we dont have gas, we only have a small access to the sea, we are limited, our strength is everyone of us. Each realizing his true potential and working towards it, not each trying to bring the other down.In closing sorry it is such a long post, but it comes from the heart and it questions the intentions of Nakabet al Fananeen and it hails the efforts of HMK.If any of you would like to reach me my direct email is ahusseini@publicisgraphics.com.jo

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  16. Amre husseni, thanks for clearing things out although it is a bit late for this post, but I will publish your comment on a new one so that people who read this read it as well. It is sad how we let rumors destroy our work. Keep up the good work at Publicis.

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