Now that we are close to open Licky Licious, and with all the amount of work and money we had to invest in this shop, and all of the congratulations and luck wishes (Join the facebook group), I have been thinking of the need of family, relatives and friends in supporting a new business the same way they support new marriages.
When someone gets married in Jordan, every single member of his family, and every single friend of his/hers comes to the newly married couple’s house with a gift that can be either money (with no shame here) or even anything that can be bluntly requested as a need for the new house.
While new houses when they first gets opened do still need a lot of stuff to be completed, new businesses suffer from the same thing. My sister and her husband have triggered the whole idea in my head when she gave me a clock as a gift to hock on the wall of licky licious (thanks Qwaider for the URL gift). It was nice of them and made me happy. The support of family members and friends is nice at this point of time, and congratulations would have a stronger mean if they are accompanied with a needed gift that can help.
It is not about my new shop here, but the idea itself. I seriously believe that we need to have a slight shift of values in terms of supporting new businesses the way we are supporting new marriages. Young men do spend the first 10 years of their professional life saving money in order to plan for their wedding, and they end up the next 10 years trying to make up for the loans they have taken for their new house and furniture. That is a terrible model that is causing a lot of trouble in our society and a lot of young people who are left unmarried in a society where marriage is sacred.
Why don’t we shift our concentration on supporting new businesses first? Business should come before marriage. Young couples can invest in a new business for 2-3 years before planning for their wedding. If it did work, they can get married with a secured future, if not, they can postpone it till their financials get better.
Globalization and international companies have left little room for local small businesses. The support of local communities is essential at this point of time to not only save our local business heritage but also the economic of the country at large.